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RFD- 3894 Business Items   Item #   11. c.    
Regular Council Meeting Agenda
Meeting Date: 03/09/2020  
Title:    City Centre Business Association - Public Markets - Walker
Department: Economic & Business Development  
Strategic Vision Element: This topic relates to all three of the City’s strategic vision elements contained in Council’s Strategic Plan Related Goal: n/a

Information
Request for Decision Summary
 
A notice of motion was brought forward by Councillor Acker at the Regular Council meeting on Monday, February 24, 2020 to support City Centre public market events, and that the funds be allocated from 2020 Council Contingency. 
Proposed Motion
That $10,000 be provided to the City Centre Business Association to support City Centre public market events, and that the funds be allocated from 2020 Council Contingency.

Background/Analysis
Since its establishment in 2016, the City Centre Business Association (CCBA) business community has taken ownership of the recommendations from the City Centre Revitalization Discussion Paper, and partners with the City, wherever possible, in bringing about change. Part of the CCBA’s annual budget will be funded by a business improvement levy on businesses located within the Business Improvement Area (BIA) zone, and it is also understood that, in an effort to keep the levy amount as low as possible, the CCBA will undertake a series of signature events to raise funds for the purpose of fulfilling their mission.

Organized by the City Centre Business Association, the Spruce Grove Public Markets are intended to be the reflection of a more in-depth process to re-energize the City Centre as a gathering place, a focal point for the community and a place where businesses want to locate. The public markets raise the profile and credibility of the newly established CCBA and they create a reason for the community to congregate and shop in the City Centre, while providing a unique experience while they are there.

The public markets grew from 26 vendors at the onset of 2016, to 190 vendors by the completion of 2019. On average, each public market typically observes between 2,000 and 4,500 people (weather dependent). With the growth of the public markets, became a need to increase the number of volunteers required to deliver the events.  During the 2019 public market season, the CCBA was able to provide 8 honoraria to local non-profit groups, schools and associations. These streamlined their efforts for the safe set-up, operations and tear-down of these signature events. 

The CCBA is seeking financial support in the form of "Title Sponsor" for the 2020 Public Market season. The much needed sponsorship would represent a $10,000 thousand dollar commitment, or $2,000 thousand dollars per market for the following dates:

Saturday, June 20th -  Night Market & Sidewalk Vendors 
Sunday, July 12th -      Public Market & Youth Entrepreneur Showcase
Sunday, July 26th -      Public Market & Youth Entrepreneur Showcase
Sunday, August 9th -   Public Market & 5th Annual Art Walk
Sunday, August 23rd - Public Market & Youth Entrepreneur Showcase
 
The requested sponsorship monies would be used for marketing and providing honoraria for each public market. The markets are intended to be family-friendly events with a wide selection of vendors, entertainment and food options.  They also function as incubators for youth and adult entrepreneurs to showcase their products and services to a wide audience.  The public markets also support the City's Cultural Master Plan which sees the role of the City Centre as a cultural gathering place and building a sense of community. 

The CCBA had submitted a request for funding through the 2020 - 2022 Corporate Plan process (public submissions) which was unsuccessful.
Options/Alternatives
Council may choose to decline the request or approve a different amount.  
Consultation/Engagement
This is a funding request from the Board of the City Centre Business Association representing its 170 members.  
Implementation/Communication
The Spruce Grove Public Markets are delivered by the City Centre Business Association.  
Impacts
This topic relates to all three of the City's strategic vision elements contained in Council's Strategic Plan.  2020 will be the 5th year for the public markets and has seen strong growth in terms of vendors and attendance.  This demonstrates strong community buy-in and offers family-friendly events during the summer months.  The business community, over and above the BIA levy, also provides substantial sponsorship funding to stage the markets.  As well, these events are being delivered by the CCBA rather than the City which otherwise avoids the need to commit significant City resources.  

Fiscal Impact
Financial Implications:
Council Contingency total budget - $75,000

Expenditures to date/committed:
Council Social - $10,000

Expenditures for consideration:
City Centre Business Association - Public Market Event Support - $10,000

Funds remaining in Council Contingency if approved - $55,000
Attachments
Notice of Motion - Councillor Acker
CCBA Request Letter - 2020 Public Market Season

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