|The City of Spruce Grove has been conducting annual transit surveys since 2014. The 2018 on-board survey was conducted on all transit routes during the morning commute on March 20, 2018. In total 269 passengers completed the survey out of 320 commuters taking the morning buses, representing an 84% response rate. In addition to the on-board survey, an on-line survey was conducted to solicit additional information from both transit riders and non-transit riders from the region. The on-line survey was open from May 9 to May 23, 2018, and was completed by 273 people.
The on-board survey provides an assessment of who is using the service, their level of satisfaction with the service, and what can be improved with the service. The on-line survey provides an opportunity to hear from people who do not use transit and to determine why they do not use transit and what would be required to get them to use transit. The on-line survey also asked questions requested by our partners in Parkland County and Stony Plain largely about possible future service expansion to their jurisdictions.
A comprehensive report was prepared in August 2018 by Satellite Social Research and Statistics Inc. and forms the detailed part of this report.
Some key highlights include:
Rider profile – two groups of riders make up 83% of total ridership: 40% are post-secondary students aged 18 – 34 and 43% are non-students aged 25 - 64.
Place of residence of on-board riders: Spruce Grove = 69%; Stony Plain = 12%; Parkland County = 10%; Edmonton 5% and other 4%.
Areas of Highest Service Satisfaction (Satisfied or Very Satisfied):
Bus cleanliness 89%
Travel time 79%
Seat comfort 77%
Route Layout 77%
Areas of Highest Service Dissatisfaction (Dissatisfied or Very Dissatisfied):
Bus frequency 26%
Bus stop/shelter cleanliness 12%
Seat comfort 9%
Bus comfort heat/cold 8%
On Board Survey Perceptions regarding Service Satisfaction (% who agree or strongly agree)
I feel safe while I ride the bus 94%
Bus drivers are courteous 93%
Access to my stop in Spruce Grove is convenient 81%
I find value in the cost of Spruce Grove Transit 76%
Buses are on time 63%
The level of service has improved from previous years 61%
The generally positive level of service satisfaction is reflected in the growing number of people who are using the service. The first half of 2018 has seen ridership grow by 18% compared to the first half of 2017. This is a remarkable rate of growth that suggests a high level of satisfaction with the service.