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RFD- 3296 Business Items   Item #   10. b.    
Regular Council Meeting Agenda
Meeting Date: 04/23/2018  
Title:    City Centre Business Association - Public Markets - Walker
Department: Economic & Business Development  
Strategic Vision Element: This topic relates to all three of the City’s strategic vision elements contained in Council’s Strategic Plan Related Goal: n/a

Request for Decision Summary
A notice of motion was brought forward by Councillor Stevenson at the Regular Council meeting on Monday, April 9, 2018 to support the family-friendly programming component of the City Centre Public Markets. 
Proposed Motion
That $4,000 be provided to the City Centre Business Association to assist with costs associated with family friendly programming at the City Centre Public Markets; and

that the funds be allocated from council contingency.

Since its establishment in 2016, the City Centre Business Association (CCBA) business community has taken ownership of the recommendations from the City Centre Revitalization Discussion Paper, and partners with the City, wherever possible, in bringing about change. Part of the CCBA’s annual budget will be funded by a business improvement levy on businesses located within the BIA zone, and it is also understood that, in an effort to keep the levy amount as low as possible, the CCBA will undertake a series of signature events to raise funds for the purpose of fulfilling their mission.

Organized by the City Centre Business Association, the Spruce Grove Public Markets are intended to be the start of a more in-depth process to re-energize the City Centre as a gathering place, a focal point for the community and a place where businesses want to locate. The public markets raise the profile and credibility of the newly established CCBA and, they create a reason for the community to congregate and shop in the City Centre, while providing a unique experience while they are there.

The public markets grew from 26 vendors at the onset of 2016, to 127 vendors by the completion of 2017. On average, each public market typically observes between 3,000 and 4,500 people. With 2018 being the third year, we believe there is good potential to continue growing the size and frequency of the markets. 

With two seasons completed now, the CCBA is confident that they understand the needs and expectations of both the business community and the community at large. Similarly, they also believe that their organization understands the scope and capacity that the public markets will require moving forward. The request for the family-friendly programming funds will assist in covering the costs associated with the face painter, sparkle tattoo fairy and the henna artist. The support being requested is for four public markets - $1,000 each. The CCBA sources other sponsorships for the provision of the inflatable bouncy castles, live musicians on the stage, mini golf and many others.

The 2018 City Centre Public Markets are scheduled to occur on July 15, August 12, August 26, and September 9 from 11:00 am - 4:00 pm. In 2017, Spruce Grove City Council provided sponsorship for the family-friendly programming of live musicians on the stage at Columbus Park.
Council may choose to provide a different amount than requested or, to not provide funding for the family-friendly programming.
This topic relates to all three of the City's strategic vision elements contained in Council's Strategic Plan.

Fiscal Impact
Financial Implications:
Council Contingency Total Budget - $75,000

Expenditures to Date/Committed:
3 electronic roadway speed monitors - $10,000

Expenditures for Consideration:
City Centre Public Markets family-friendly programming - $4,000

Funds Remaining - $61,000
No file(s) attached.

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