The City periodically reviews its transit service to inform current operations and future transit planning. Surveys have been conducted in 2014, 2015 and 2016; with all surveys being both conducted on-board by bus users and an on-line survey to assess the opinions of area residents who may have missed the on-board survey or those who do not take transit. Both aspects of the survey continue to provide important information. The overall objective of the survey is to understand how riders value transit service, determine if it is meeting their needs currently and determine the future direction of transit both for Spruce Grove residents and to residents within the region.
The on-board survey was conducted on route 560 on the morning of Thursday, November 17, 2017. This date was selected so as not to conflict with statutory holidays or the student fall reading weeks. The on-line survey ran from November 28 to December 12, 2017. In total with both the on-board and the on-line survey there were 376 surveys completed (-5% from 2015). There is no pre-advertising of the on-board survey, as it is to be completely random. The on-line survey is promoted on the City Web page, through social media and in ads in the the Spruce Grove Examiner and Stony Plain Reporter. To further enhance input from residents and the region, we promoted the survey through social media, collecting 13 specific comments from Facebook.
Key areas of focus in the 2016 surveys are:
Specific details of the questions asked and results are contained in the attached report: 2016 Spruce Grove Transit Survey Results completed by Satellite Social Research and Statistics Inc.
- Current and potential ridership profiles
- Service satisfaction
- Opportunities for service improvement
- Questions on route preference
- Regional service