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RFD- 3169 Delegations   Item #   5. a.    
Regular Council Meeting Agenda
Meeting Date: 11/27/2017  
Title:    City Centre Business Improvement Area - Walker
Department: Economic & Business Development  
Strategic Vision Element: This topic relates to all three of the City’s strategic vision elements contained in Council’s Strategic Plan Related Goal: Spruce Grove has a business environment that encourages and supports new business start-ups, helps ensure existing businesses are competitive, successful and profitable, and attracts new businesses to the City.

Information
Request for Decision Summary
Pursuant to the City Centre Business Improvement Area Bylaw C-966-16, City Council approval is required for the Board of Directors and annual budget submitted by the City Centre Business Association. 

Proposed Motion
That the proposed Board of Directors and 2018 Budget submitted by the City Centre Business Association pursuant to the City Centre Business Improvement Area Bylaw be approved as presented.  

Background/Analysis
City Council approved the establishment of the City Centre Business Improvement Area (BIA) in August 2016 for the purpose of promoting the revitalization and redevelopment of the Spruce Grove city center.  The Bylaw (C-966-16) further provided for the establishment of the City Centre Business Association as the Board for the BIA including the corporate bylaws under which the Board will operate.  The Board is required to hold Annual General Meetings to elect Directors and approve a budget for the calendar year.  This occurred on September 27, 2017.  The recommended Board of Directors and annual budget are then submitted to City Council for approval.  

It is understood that at least part of the annual budget will be funded by a Business Improvement Levy on businesses located in the BIA zone.  The amount of the requested levy is $32,000 by the City Centre Business Association (CCBA). There are 198 rolls within the BIA zone and approximately 164 taxable businesses after the vacancies and exempt organizations are deducted. The levy will be calculated as a flat rate among the taxable businesses, which amounts to around $195.00 per business. Businesses can expect to receive their notices by approximately February 22, 2018, with a payment due date of approximately April 23, 2018. 
Options/Alternatives
Not applicable. 
Consultation/Engagement
City Administration continues to work closely with the City Centre Business Association to develop a plan and process for moving forward in the revitalization of the BIA zone.  This includes the commencement of an Area Redevelopment Plan in October 2017 as an approved and funded initiative in the City's Corporate Plan.  The cost of the initiative is $150,000 of which $50,000 was contributed by the Alberta Community and Regional Economic Support Program (CARES) grant.  

Notice of the proposed budget coming before Council was sent to all businesses within the zone as per the requirements in the Business Improvement Area Regulation. The regulation also stipulates that persons representing those businesses may, with Council's permission, speak at the meeting when the budget is being considered by Council.  The City Centre Business Association (CCBA) has requested to come as a delegation to speak to their submission as both their Board and attached budget were presented at their recent AGM.
Implementation/Communication
Councillor Erin Stevenson has been appointed by City Council as its representative on the City Centre Business Association Board and has full voting rights.  
Impacts
The City Centre Business Association (CCBA) has sponsored a number of successful and high profile events intended to draw residents to the city center.  Their signature events include, the Winter Fest Street Hockey Tournament in February; 4 public markets for the summer which drew 3,500-4,500 people per market; and a New Years Eve event with fireworks. In addition, there are a number of other spontaneous events that are now taking place throughout the year as a result.

All of these events are driving interest and activity in the downtown core which, is starting to have an impact on business.  The City Centre Area Redevelopment Plan will build on this by involving businesses in helping to shape the future of the area.  We are starting to see redevelopment on McLeod Avenue (McQueen Building) and First Avenue (future Main Street Law building).  A number of new businesses have opened up in the area bringing new employees, customers and activity.  
Attachments
CCBA Letter of Compliance 2017
Bylaw C-966-16

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